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By definition McDonaldization is the case when a culture starts acquiring the characteristics ... and the habits of the fast-food restaurants. These habits include, without limiting to: bull-sheeting the client with super-quality of the products and services, which in most of the cases are 24 carat junk; giving priority of the mediocrity and the superficial manifestation to the real values; designing everything in terms of profit and revenue, without regard to the consequences.