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eCPM is Effective Cost Per thousand impressions. Google explains it here: https://www.google.com/adsense/suppo...733&topic=8526 Page impressions don't translate exactly to unique visitors. Clicks are exactly what they sound like; the number of ...
  1. 07-09-2009 #11
    techieMoe
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    eCPM is Effective Cost Per thousand impressions. Google explains it here:

    https://www.google.com/adsense/suppo...733&topic=8526

    Page impressions don't translate exactly to unique visitors. Clicks are exactly what they sound like; the number of times a visitor clicked an ad.

    CTR is Click-Through Rate. It's the number of clicks an ad gets divided by the number of times it's been displayed.
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  2. 07-10-2009 #12
    Lakshmipathi
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    thanks guyz for the details. Seems like I have to wait for a long time to reach 1$
    - Lakshmipathi.G
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