You know, I get spam email daily. Most of it is claiming to be from my provider saying I need to log into my account to verify who I am. They provide a link that you can click on to log in. The link shows the proper page with one exception, the URL is not that of my provider. After you attempt to login you are routed to the provider's correct website.

I have reported this to my provider and only get back an email stating that I should never click on any link that I don't know. I reply with 'No sh*t sherlock, but there are plenty of your users who are not internet savy and will click and attempt to log in."

since I use FF and have WOT installed I just goto these sites and rate them as untrusted hoping that other will not fall pray to them.

The bottom line is until everyone cares nothing is going to change.