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- 02-16-2013 #1
- Join Date
- Dec 2010
Linux Super Bowl commercial 2014 - The Linux Foundation
Linux on the Desktop is ready for a larger market share but it has both advertising and image problems. A commercial or many commercials of high quality will solve this in part. I suggest and pitch to The Linux Foundation that they help the community produce such a commercial - or shoot for it at least.
Today's Linux on the desktop can compete with Microsoft and Apple computers. Even gaming on Linux is growing up thanks to Wine and Valve/Steam and devs coding for Open GL.
HP, Lenovo and Dell sells Linux certified computers. Most people don't know this. Why No advertising. HP claims the Linux certified systems they sell are one percent of their sales and that's mostly server systems. Why? No advertising. Most people buy the hardware then tailor a Linux server of their choice to it. Linux for the Desktop advertising simply hasn't been done before.
Where is the money going to come from? US The Community. Who benefits from the Linux Desktop growing? We Do. The users and the Disto devs.
I propose a joint venture between all of us (The Linux community) and The Linux Foundation, websites such as Linuxforums.org and all participating distros.
- using Kickstarter.com to raise the money. (as well as word of mouth advertising, advertising on forums for the Kickstarter project etc)
We could all donate as little as 1 dollar or as much as you like. I would want a way in place where if the project does not reach the goal, the money can be electronically refunded back to the giver. <-- Mandatory.
The design of the commercial will have to be unique because we would want it to accentuate all general Linux benefits while not being Distro specific - and yet accentuate the benefits of using the distro of your choice. In this manner all Linux Distros can benefit. Perhaps link to a website for the commercial giving other info on each distro like a mini DistroWatch for newbies as well as show this URL in the commercial.
( I propose something like LinuxNow.com - This URL is already taken but the point is it should be short and catchy.)
I haven't shot this idea to the Linux Foundation yet but wanted to see what the community thought of it first, but I believe -
It's time, Linux is ready. Lets do this.
Last edited by DarkPenquin; 02-16-2013 at 10:58 AM.
- 02-16-2013 #2
What would this achieve? Technically-minded people who are already anti-Linux will remain so, and those who like to use Linux already do so. Nobody else really cares - unless they get some reason to join one of those camps. The bottom line is that people (your average 'joe') don't want to get involved with the operating system on their computer - they just want to use the computer to do stuff - they're used to shouting at it or hitting it when it breaks because it makes them feel better, then they reboot. OS is irrelevant to them as long as they can still do facebook, twitter, watch Netflix and (in some cases) watch pornography. Linux does not have to 'attract' these middle ground cases to affect it's place among the technical platforms or it's growth.
Linux does not need to be profitable to survive. it does not require a huge expansion in user base just to keep the lights on in the Linus' Torvald's Linux head-office.
Linux is already growing at a huge rate, it's expanding all the time thanks to initiatives like those in many German cities, and thanks to Android.
Linux continues to be a technical leader in the field, it continues to grow widely just by being better, and without any need for advertising or upping it's 'revenue stream'.
Whatever you're planning to show at half time in your sports game, I'm out.
- 02-16-2013 #3
- Join Date
- Dec 2010
I think your missing the point of the whole desktop on Linux can compete with Windows for market share concept. You sound like a Microsoft employee. Where's the Linux pride for the desktop user here? You mention Android and "Linux continues to be a technical leader in the field" ( or for server OS's and applications I imagine) but you throw out the desktop market entirely - which is what this thread is all about. I'm not talking about a 'revenue stream', I'm talking about more PC users seeing Linux as a valid choice for their computing needs.
I believe your post does not reflect the whole of the Linux desktop community. Think of why Ubuntu, Mint, Zorin and the like are growing - it's because they have made Linux appeal to Windows and Mac users that have been scared off by Linux's bad too technical non user friendly reputation and have turned the tables. They made distros people can relate to and use out of the box. More people deserve to have the chance to try Linux and to know there is an alternative to Windows and Mac. That's what this is about. It's not about making money to keep Linus's light on - but that will be bound to come with this also.. even though his Red Hat shares were valued at over 20 million dollars according to one article I read. The point is, everybody wins in the long run with more exposure to the Linux Desktop. I'm talking home users here, students, moms and dads that use a PC for pretty much everything. Linux can do it, and the world needs to take Linux seriously. A commercial or series of them targeted to people who have not had choices all these years because of FUD ( Fear, Uncertainty and Doubt) , can help with that. Apple isn't a choice due to cost for many people. Windows isn't a choice due to cost for many people and it's all closed source. Lets let these people know there are other alternatives in the form of Linux. The average Joe still doesn't have to " get involved with his computer" unless they really want to. They just have to use it and many Linux distros have made using Linux as easy as Windows with only a minor learning curve. Not to mention stability and being more secure from hackers - that's important to a desktop user. That's important too for small business that need to put an operating system on 30 computers, not to mention the cost savings.
Posts like yours perpetuates the myth that Linux is not or should not be for everyone and that people just don't care that much - you insult PC users and make them sound stupid IMO. Home, office and student PC users deserve to know they have a choice and making Linux something with a better image than it has had in these areas can give these users the power to make better choices.
- 02-16-2013 #4
Frankly, I agree with Roxoff on this. Most folks don't care what OS they are running. Or are even aware that they have an OS. So long as they can play their games, look at LOLcats and watch YouTube they're happy.
If "Average Joe" had any desire to dig into his computer workings, then he would at least already know more about his current Windows system. You mentioned a very slight learning curve, and you're right that it's become far easier to make the transition than it used to be... but that's still more than a lot of people are willing to deal with. But you have to remember that most average users don't know what to do with a basic error message when it pops up, so asking them to hit the internet to look for answers is probably not a reasonable request. "Average Joe" want to make a phone call and get instructions. (After doing call-center tech support for a number of years, I have found this to be a fact.)
Office users will find out about Linux by hearing about it from co-workers. Students know it's available because of class choices or hearing of it from classmates.
Most of my friends and family know that I run Linux. They have seen it in use, and used my computer at some point to get online for some reason. "Very pretty looking. Really cool. But it's not what I'm used to..."
Those who are unhappy enough with Windows will look for options. That's how we all heard about it and began our little journey. I don't see how a line of commercials will make any real impact on desktop usage.
- 02-16-2013 #5
- Join Date
- May 2004
- arch linux
Unfortunately, the majority of computers users know nothing about operating systems, nor do they want to know anything about them. They just want to use whatever is already on their computer as long as it works. Most people are oblivious to the fact they might already be using Linux on some form of mobile device each day, and if you told them they were using Linux, all but a few would forget everything you told them by the next day.
It's great that you like Linux and want to see it expanded and used by the masses, but a Superbowl ad for Linux would be very unlikely to change all that. Certainly, if everyone were to wake up a few days before Superbowl Sunday to find their computers no longer working, such an ad might pay off, but that's about as likely to happen as the world suddenly becoming OS aware.
In my opinion, it's highly doubtful that Linux will be taking over the desktop OS market anytime soon, if ever, and if Linux should one day become the dominant OS, it will most likely be accomplished in the background as is happening now, with most users not knowing, or caring enough to even be concerned about what OS they, or anyone else uses.
Sorry, but you'll have to count me out, as I might need that dollar!oz
- 02-17-2013 #6
Some very interesting replies and comments which I agree with. For the most part I've given up on trying to convert anyone to Linux for the many reasons listed above. In my opinion, formed over 15 years or so is simple, The people who would actually use Linux will find it just like we did but the masses, forget about it, they just truly do not care.
Let's use My own wife as an example here. She has watched me start with Linux, figure it all out and become a decent Linux user throughout our 13 years together, she has used my Linux Desktop many, many times using Gimp, Firefox, music & video and a few other things. She thinks it's awesome, free, easily downloaded and installed on any machine we have ever had in our home (chuckles & grins) and I think she is more computer literate than most Windows users not because of me and my talking about it all the time, tinker with it on all our machines.....yada yada yada, but because she's a Windows "Power user". Still, she won't install it to her machine.
My point: Linux is not for everyone. Some people actually like Windows the way we like Linux.
- 02-17-2013 #7
On the other hand, as they are profits driven, both Microsoft and Apple must compete with Linux.
Is your goal here is mass adoption of Linux by the world? Linux doesn't need that to keep going and keep improving.
- 02-17-2013 #8
In my experience ...
People rarely care what operating system is running on their computer, they care about the applications.
They don't care about security until there is a problem they think they may be exposed to.
They are reluctant to change from a system which they are familiar with to something less familiar unless either:-
a) there is a distinct advantage they value
b) there is a problem/irritation they experience which will be removed
c) there is a cost advantage
These need to apply to the people making the decision to switch. The cost advantage is typically masked by bundled software when the system is purchased.
Linux is not Windows so world domination is not the goal
- 02-19-2013 #9
- Join Date
- May 2004
- arch linux
When something is free, but still very valuable and worthwhile such as Linux, yet people don't bother with checking it out, that's a pretty good indication of either fear of the unfamiliar, a lack of interest, or no knowledge that it exists. Linux has been around for quite some time and hasn't been kept a secret, so anyone that doesn't know about it either hasn't been using computers long enough to hear about it, or they simply don't have enough interest in operating systems to consider possible alternatives to their current OS.
Sadly, most Windows users tremble at the prospect of ever having to reinstall the OS they already use, much less the thought of migrating to a totally different operating system. Those brave enough to experiment with other operating systems will certainly build computer skills and self-confidence, but any who are not technically inclined may feel that having to pay someone else to install Linux for them means using Linux is not free, at least from their perspective.
Simply allowing Linux to take its natural course and grow at its own pace is the best way to expand its acceptance and usage, in my opinion.oz
- 02-20-2013 #10