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Originally Posted by jasonlambert It's called contextual advertising. The idea is the ad's on the page are automatically targetted to match the theme of page, for example if you have ...
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  1. #11
    Linux Enthusiast
    Join Date
    Jan 2005
    Posts
    575

    Quote Originally Posted by jasonlambert
    It's called contextual advertising. The idea is the ad's on the page are automatically targetted to match the theme of page, for example if you have a page with a review of Redhat Linux, the ad's shown might be places where you could purchase a copy of Redhat.
    I figured that much on my own.I meant how is it implemented ?
    If it's not too complicated to explain.Do you have a pool of advertisers
    and choose which of them are appropriate for each page or is it something
    else ?

  2. #12
    Linux Guru
    Join Date
    Apr 2003
    Location
    London, UK
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    3,284
    Quote Originally Posted by Santa's little helper
    I meant how is it implemented ?
    If it's not too complicated to explain.Do you have a pool of advertisers
    and choose which of them are appropriate for each page or is it something
    else ?
    I just paste some code given to me by Google onto the pages, and they take care of working out which ad's to display. The advertiser pool are people who have signed up at adwords.google.com for Google's advertising products.

    If you want to find out more, have a look at this tour which explains it all quite well:
    http://www.google.com/services/adsense_tour/

    J.

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