Network printing problem

I have Debian and I'm using CUPS. When I type # route y see my network configuration OK

Destination Gateway Genmask Flags Metric Ref Use Iface
192.168.0.0 * 255.255.255.0 U 0 0 0 eth0
default 192.168.0.1 0.0.0.0 UG 0 0 0 eth0

So I tried setting "Device URI: lpd://192.168.0.0/hplj1010 " for my HP Laserjet 1010 printer, to no avail.

CUPS complains saying "Unable to connect to printer; will retry in 30 seconds...: Network is unreachable".

Now I'm totally lost. I can provide more info, but as of now I don't know what could be the problem. Perhaps is the name of the queue, since I made that name up. (I'm trying to find the name of the queue of my printer)

Any input will be most welcome

Just for the record, if I do something like ping -c 7 192.168.0.0 all works fine:
7 packets transmitted, 7 packets received, 0% packet loss